Overdot Marketing

Overdot Marketing

An Ecommerce SEO Agency That Doesn't Stop at Traffic

I’m Lewis, founder of Overdot Marketing, here in the UK. We help eCommerce brand who are currently reliant on external platforms for growth, double the value of each £ spent on acquisition systems and win back their lost profit margins. The Overdot Store Scaler Framework is pivotal to what we do and is designed to make it unreasonable for you not to have a store adding at least £500k in sales on autopilot.

Case Study: 15.8x Traffic Growth for a Brand New Store

This case study reveals the techniques and strategy of growing a brand new eCommerce store’s free traffic from the ground up along with the problems we faced along the way.


I'm Lewis, founder of Overdot Marketing.

Lewis Kirby - eCommerce SEO agency founder

We are a UK-based ecommerce SEO agency, helping brands to generate customers, without having to spend a penny on ads.

Many Ecommerce businesses are relying heavily on paid ads to acquire customers.  Whilst you can generate a quick return on your investment, it requires lots of time and money and the lead flow stops when you stop.

That’s where we come in – our Store Scaler framework helps ecommerce stores to grow and scale in an organic and sustainable way, so you can focus on developing your products rather than worrying about where the next customer will come from.

Your business deserves individual attention. It deserves the focus of someone who fully understands your bold aspirations as well as your painful problems. My approach is designed to provide exactly that. As a small SEO agency, our ecommerce growth framework can be tailored completely to the needs of your store, without the unnecessary fluff. 

With a bespoke strategy driven by a detailed review, no stone will be left unturned and we’re sure we’ll be the last SEO agency you’ll ever need.

Overdot Marketing

Simplifying the SEO for your Online Store

As an ecommerce SEO agency owner, I am well aware of the complexities of the service, particularly when there are hundreds of product and category pages. However, it really only boils down to three core parts…

Content Creation

When it comes to SEO for ecommerce businesses, the strategy is slightly different to traditional, local SEO: your prospective customers don’t always know they need you so it’s our job to create a strong content strategy that gets you in front of them.

Technical Maintenance

The foundation of SEO cannot be forgotten. We’ll make sure your site is running exactly how it should before diving into the more ‘glamourous’ parts of SEO (for me anyway). This includes site structure and performance. You can’t fire a cannon out of a canoe, after all!

Link Building

At Overdot Marketing, I engage in outreach link building only. Why? Because I believe it’s the most sustainable and the best way to grow authority in a ‘white hat’ way. Yes, it’s more time consuming than other methods but I would always favour the more sustainable solution.

Overdot Testimonials

What My Clients Say

An ecommerce SEO agency doesn’t need to be huge to be effective. I don’t want several hundred clients, I want to provide the best possible service to a select few. Here’s what they have to say…

"Following 6 months of rebuilding a brand new website, we encountered some technical SEO issues that we couldn't resolve, which had resulted in our page 1 organic reach dropping us to at least page 5 for most. We got in contact with Lewis, who quickly took over to figure out the issues, identifying them within. couple of hours and putting in place a strategy to get us back to where we were."
Harry Daymond, founder of Cocktail Connoisseurs who needed technical SEO support
Harry Daymond
Founder of The Cocktail Connoisseurs
"Lewis was thorough and gave real detailed action points rather than just general advice. We now understand more and feel empowered to continue improving our SEO even though the contract has ended. We wouldn't hesitate to recommended Lewis and would work with him again in future as we have already improved our rankings for the keywords we're targeting."
Faye Bell, co-owner of Strong + Bendy who needed SEO strategy
Faye Bell
Co-Owner of Strong + Bendy
"Working with Lewis was a pleasure. He took the time to understand the feel of my business, the market in which I operate in and the direction I want my company to go in."
Niall Bevan, founder of NB Performance, who needed a new website and marketing strategy
Niall Bevan
Founder of NB Performance
An SEO agency you can trust

Why Choose Overdot Marketing?

I take pride in delivering a personal SEO service that gets sustainable results for my clients’ online stores.


In an ever-changing industry, I always commit to learning and testing more to stay on top of the competition.


I see SEO as the perfect combination of technical skill and creative problem solving.


I'll be dedicated to the success of your SEO campaign personally; just let me know if you have any questions.

Overdot SEO Illustration

How Can We Work Together?

Whilst SEO is not a small investment, the opportunity for most ecommerce brands is really exciting. The two greatest things about organic traffic are that it’s the highest converting and doesn’t incur huge advertising costs. You can always uncover the opportunity that exists for your store today with an audit.

Store Quality Audit

Start it Off

Ecommerce SEO Services

Grow Organically
Let's Connect

Interested in Learning More?

I’d love to hear about your ecommerce store and go through the SEO opportunity that exists. Go ahead and book a call where we can go through and analyse your website.