Overdot Marketing

Make Sales Without The Ad Spend

Helping Shopify store owners, who are reliant on external platforms for growth, regain control and turn their business into a real asset.

Case Study: 15.8x Organic Traffic Growth for a Brand New Store 📈

This case study reveals the techniques and strategy of growing a brand new eCommerce store’s free traffic from the ground up along with the problems we faced along the way. Organic traffic growth for a new store is one of the toughest challenges you can face in SEO so this was an impressive feat.


I'm Lewis, founder of Overdot Marketing.

Lewis Kirby - eCommerce SEO agency founder

We are a UK-based Shopify marketing agency, helping online stores to generate customers, without having to spend a penny on ads.

Many Ecommerce businesses are relying heavily on paid advertising to acquire customers.  Whilst you can generate a quick return on your investment, it requires lots of money and the lead flow stops when you stop.

That’s where we come in – our Store Scaler framework helps Shopify stores to grow and scale in an organic and sustainable way, so you can focus on developing your products rather than worrying about where the next customer will come from.

Your business deserves individual attention. It deserves the focus of someone who fully understands your bold aspirations as well as your painful problems. My approach is designed to provide exactly that. As a small Shopify marketing agency, our ecommerce growth framework can be tailored completely to the needs of your store, without the unnecessary fluff. 

With a bespoke strategy driven by a detailed review, no stone will be left unturned and we’re sure we’ll be the last marketing team you’ll ever need.

Overdot Testimonials

What My Clients Say

I don’t want several hundred clients, I want to provide the best possible service to a select few. Here’s what they have to say…

"Following 6 months of rebuilding a brand new website, we encountered some technical SEO issues that we couldn't resolve, which had resulted in our page 1 organic reach dropping us to at least page 5 for most. We got in contact with Lewis, who quickly took over to figure out the issues, identifying them within. couple of hours and putting in place a strategy to get us back to where we were."
Harry Daymond, founder of Cocktail Connoisseurs who needed technical SEO support
Harry Daymond
Founder of The Cocktail Connoisseurs
"Lewis was thorough and gave real detailed action points rather than just general advice. We now understand more and feel empowered to continue improving our SEO even though the contract has ended. We wouldn't hesitate to recommended Lewis and would work with him again in future as we have already improved our rankings for the keywords we're targeting."
Faye Bell, co-owner of Strong + Bendy who needed SEO strategy
Faye Bell
Co-Owner of Strong + Bendy
"Working with Lewis was a pleasure. He took the time to understand the feel of my business, the market in which I operate in and the direction I want my company to go in."
Niall Bevan, founder of NB Performance, who needed a new website and marketing strategy
Niall Bevan
Founder of NB Performance
An SEO agency you can trust

Why Choose Overdot Marketing?

I take pride in delivering a personal SEO service that gets sustainable results for my clients’ online stores.


In an ever-changing industry, I always commit to learning and testing more to stay on top of the competition.


Organic marketing is the perfect combination of technical skill and creative problem solving.


I'll be dedicated to the success of your SEO campaign personally; just let me know if you have any questions.

collaborating on organic Shopify marketing

How Can We Work Together?

Whilst SEO is not a small investment, the opportunity for most ecommerce brands is really exciting. The two greatest things about organic traffic are that it’s the highest converting and doesn’t incur huge advertising costs. You can always uncover the opportunity that exists for your store today with an audit.

Performance-Based Email Marketing

Grow Together

Shopify SEO Services

Scale Organically
Let's Connect

Interested in Learning More?

I’d love to hear about your ecommerce store and go through the SEO opportunity that exists. Go ahead and book a call where we can go through and analyse your website.